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Are you ready to create pricing for your photography that you feel confident in and that actually makes you a decent profit? 
Hi! Scott here, Founder of Hobby to Pro Photo.

Does this quote sound familiar?
"My problem is pricing. Trying to figure out how to price everything where I can make a decent profit but also not turn off the client from making a booking!"

-Rebecca W.
If so, you are not alone! About 20 years ago, I was in the same position as you...

I had just launched my photography business with my back against the wall after getting laid off from my steady day-job.

I was making just enough to get by and support my young family, but I knew that if something didn't change, I would be struggling for every dollar and stressing my way through building my photography business.

I knew the answer was pricing... but I had no idea how to go about creating profitable pricing.

So I put in a lot of hard work, trial and error, and invested $1,000's in studying with some of the country's most success photographers...
...And I was able to create formulas for creating truly profitable pricing!
Soon after creating my new prices with my formulas, I was able to begin charging a premium in my area without having to worry about losing my ideal clients or having to compete with those bargain photographers.

You see, you're worth a whole lot more than you may think..

I came to realize that my biggest mistake was that I was charging WAY less than I needed to in order to sustain my business for the long-term.

I'll be honest... I was afraid that if I priced my photography too high, people would think, "who is he to charge such high prices?!" and go running to the bargain photographer down the road.

I thought that higher prices meant less clients, and therefore less money. 

But that's not what happened!

It may sound counter-intuitive, but creating higher prices actually attracted more of the RIGHT clients... the kind that were willing to pay more for quality artwork!

And not only that... my business began to grow exponentially... and since I was attracting premium clients, I was able to do less work for larger sales! 
So, are you ready to use these strategies and formulas to create profitable pricing so you can experience results like this for yourself?
It's time to get paid what you're worth!

Good news... our signature pricing course, Pricing for Profitable Photography, can help you do just that.
Introducing...
The 8 lessons inside the course (plus the resources and bonuses that come with them - see below) will complete your photography pricing training and will give you the tools to create business-growing pricing that you can be confident in.

This course will take you from struggling to earn a profit to well-paid professional.

This course is worth over $297 in total, but since you are ready to take action, I'd like to offer you a very special discount...
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- Tanya C.
"Using the worksheets from Pricing for Profitable Photography to actually see how much time I invest in each session was an eye-opener. And that you shared your pricing and packages made it SO much easier for me to envision what I wanted to offer/where to start. Thank you Scott! One of the best online courses I have taken!"
Before you get it, let me show you what it does so you know it's right for you:
Pricing for Profitable Photography
  • Once you select the course, you will have immediate lifetime access to everything!
  • All of the lessons are online and can be accessed anytime, anywhere.
  • The course includes a valuable Excel Pricing Workbook, which will automatically calculate your pricing for you as you go!
  • All of the lessons include a video, MP4 download (to watch on the go), written transcripts, slides, and printable worksheets / resources. 
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- Hillary C.
"Oh my goodness! I literally just bought your Pricing for Profitable Photography course and I am currently working on the homework assigned in Lesson 1 - and I can not begin to tell you how excited I am that it is a course that isn't just formulas and numbers. It's helping me figure out goals and how to reach them! I have been looking for a course or webinar or some sort of educational source to figure out these things + more and so far- your course is amazing! So excited to keep going!"
Your Course Blueprint:
  • Lesson 1 - Envisioning the Results: In the first lesson, you will set a long-term vision and short-term goals for your business. This information will become the platform for calculating and positioning your pricing effectively
  • Lesson 2 - Goal Mapping: Next, you will use a simple map to quickly determine how much money you’ll need to bring in to reach your desired income and lifestyle goals
Part 1: 
SETTING THE FOUNDATION
-Mark C.
Fluydmotion Photography
"Choosing Scott as one of my mentors has given me the confidence to proceed with my pricing structure. Following Scott's Pricing for Profitable Photography course gave me the insight and tools needed to accomplish my goals.

The downloadable worksheet files are easy to use and you can visualize the goals you've set out for your business. The accompanying audio files are well put together, descriptive and comprehensive. I am looking forward to enjoying what's to come from Hobby to Pro!"
Part 2: 
 DISCOVERING 
YOUR VALUE 
  • Lesson 3 - Pricing Your Services: Learn why NOT to base your pricing off your competition, as well as the smart way to create profitable pricing for your sessions. Discover how to  bring in more of the RIGHT customers who are willing to pay a premium for your work!
  • Lesson 4 - Calculating Labor Costs:  In the precursor lesson to creating your product pricing lists, we will guide you through determining how much time you REALLY put into creating a portrait so that you can accurately calculate profitable prices for each and every product you sell.
  • Lesson 5 - A La Carte vs. Collections: This strategic lesson will introduce you to two pricing models: A la Carte and Collections (packages). You'll learn how creating a setup that entices clients to invest more in and maximizes your average sales.
Part 3: 
PRICING PRODUCTS FOR SUCCESS
  • Lesson 6 - Pricing Your A La Carte Menu: In this lesson, you'll get access to our actual Pricing Menu so you can see a real-life example of how this works. We'll show you how to create tiered pricing in order to further increase your sales and suite the needs of each of your client.
  • Lesson 7 - Pricing Your Collections: In this lesson, we show you how to build Collections that "sweeten the deal" for clients and encourage up-sells that will boost your bottom line.
  • Lesson 8 - Calculating Client Value: In this final lesson, we'll guide you through determining the size and number of sales you will need to make in order to reach your revenue goals. This will leave you with actionable steps to go out and build your business with your new pricing!
- Stacy K.
"Just joined the pricing training. So excited to dive in! You guys are beyond great. Thank you for helping those of us who really are passionate about making this our full-time career."
Act now and you'll receive $171 in bonuses for free!
BONUS: All-in-1 Excel Pricing Workbook ($97 value)
This bonus is your easy-button! In one Excel workbook, we've included tabs for each worksheet you will need to systematically create your profitable pricing. The workbook will automatically calculate your pricing for you as you go through the lessons!
BONUS: Our Actual Pricing Guide ($37 value)
As an added bonus, we've included the actual Price Guide that we created and use for our own photography studio. Inside, you'll find our service and product menu, as well as pricing for both A La Carte products and Collections.

Plus, it even includes our current studio policies!
BONUS: Ultimate Digital Files Mini Training ($37 value)
One of the biggest questions new photographers have is, "should I be selling digital image files?" You may feel like you have to in order to compete, but as you know, it can be very difficult to make a profit with them. In this bonus lesson, we will show you how to make the right choice!
I guarantee this course will help you create profitable pricing you can feel confident in, or your money back!
When you upgrade to the full Pricing for Profitable Photography course, you truly have nothing to lose. We offer a 100%, 30-Day Money Back Guarantee. If you try the course and don't completely love it simply let us know within 30-Days of your purchase date, and we will issue you a full refund.

Why do we offer this? We really believe that this course will work for you. We've spent over 20 years researching and testing ways to create a photography business that is profitable, attracts the right kinds of clients, and gives you the freedom and flexibility you desire.

This guarantee expands far longer than the length of the course, so you have a chance to see everything this course has to offer. If you try the course and aren't seeing the results you desire, just email us and we'll refund you right away.
Remember, Pricing For Profitable Photography is your shortcut to creating premium pricing for success without all the trial-and-error I had to go through in the beginning. 

I want you to succeed, and I'm confident that this course will help create the business you've been dreaming about.

Are you ready to invest in your future and find out how to create pricing that brings in your dream photography clients?

If so, select your installment option below to get instant access to Pricing For Profitable Photography, and get your ideal business started now!
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3-Month Installment Plan
$39
(Billed Monthly)
Single Installment
$97
(Save $20 by investing in full!)
30-Day Money-Back Guarantee
Don't just take my word for it...here's what our community is saying!
"Scott, this was exactly what I needed. Each lesson is perfect - I love the worksheets. Just keeps getting better. You have done a fantastic job breaking down the what's and why's.

It is obvious you have put a lot of long hard hours in the development of this. I can't thank you enough."

-Larry D.
"Thank you for bringing your knowledge to the public. With so much information floating around the net currently, it causes a lot of confusion and loss of a sense of direction to achieve one's goals. I'm glad to be a part of this project and am looking forward to what the future may bring from this endeavor."

-Chris H.
"Thanks so much for the opportunity to continue learning/improving my craft - I'm really looking forward to it!"

-Jen H.
Frequently Asked Questions
Q: "What if I don't love this training? Is there a guarantee?"
Yes! This course comes with a 30 day, no-questions-asked, 100% money-back guarantee. If you aren't happy with the course, just email us within 30 days of your purchase for a full refund.

Q: "How long will it take to get access to the lesson?"
You will receive immediate access! You will receive an email confirmation right away with a link to the course site.

Q: "I'm really busy! Am I going to be able to squeeze this in?"
Whether you're working two jobs, going to school, or have a family to take care of, we all have pretty busy lives these days! If you are willing to prioritize your photography business for the time it takes to complete this course, you will have no problem completing it (it will only take about 7-10 hours to complete the lessons and create your price lists). Ultimately, it's up to you to decide if you are willing to make creating a fabulous photography career a priority!

Q: "I already do some photography work on the side. Will this course still be helpful?"
Absolutely. This course is great for new photographers that have yet to create any pricing, but it is also great for part-time or even full-time photographers who are looking to re-evaluate their pricing in order to become more profitable. 
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